Personal Branding Isn’t About Logos, Brand Colours, or Aesthetics.

Photo by Taras Chernus on Unsplash

It’s about:
🟡 Consistently showing up for one thing.
🟡 Being known for something without having to explain it.
🟡 Constantly delivering value to your audience.

Recently, 60% of my 1:1 sessions with young professionals have revolved around personal branding. Most of them were focused on building a website, choosing brand colours, or picking a font.

While these elements are part of branding, they’re not what truly makes a personal brand.

I’m no expert, but here’s what I’ve done over the past 4 years:
🟡 Trained 7,000+ young professionals and entrepreneurs.
🟡 Spoken on platforms like TEDx, Business Daily News, and international summits.
🟡 Built a financial community of 5,000+ professionals.

None of this happened because I had a website or a logo.

It happened because I focused on:
🟡 Consistently being a financial educator.
🟡 Consistently sharing financial management tips.
🟡 Consistently talking about what I do.
🟡 Consistently showing up where my niche is.

Today, no one who meets me is confused about what I do. Next to my name are financial education, money, and wealth. That’s personal branding — what people know you for.

Logos and websites are great, but they should be secondary. What’s the point of a website no one visits?

If you’re building your brand, start here:

1. Define what you want to be known for.
2. Be specific.
   For example, say “Photographer & Videographer” or “Social Media Manager,” not just “Creative.”
3. Introduce yourself.
   Example: “Hello, I’m Praise. I’m a financial educator. I train professionals and entrepreneurs on money management and investments, helping them 2X their income.”
4. Repeat this consistently—it sticks.
5. Build an image around your expertise.
   If you’re a graphic designer, share your work online, post behind-the-scenes content, and create value around your craft.
6. Don’t try to fit everything into one brand.
   For example, I run a merchandise printing business alongside my financial education brand. I built a separate brand for it and spotlighted it during my speaking engagements.
7. Start small.

• Use a Linktree or Mainstack page instead of a website.
• Create a simple logo on Canva.
• You don’t need to break the bank to build a personal brand.

If you’re about to spend ₦600,000 on a website or logo you don’t need, pause.

Focus on consistency and value first.

I’m giving away my SMART MONEY PLANNER, comprising a strategy sheet, income plan, saving, investment, and expense tracker, for FREE.

Click here to access.

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